Skip to content

Active Monetisation Part 2/2

active monetization part 2 2.jpg

Passive and active monetization (that’s what we call it at Webentertaier) differs in whether the website visitor effectively has to pay something to the website owner.

Active monetization (below: upgrades, paywalls, memberships) is often used by online newspapers that want to spare their users from being constantly disturbed by advertisements (passive monetization).

Content Upgrades:

Content upgrades are content additions or other formats of your content, which the visitor receives by paying. For example, he can buy a 20-page blog article as a video so he doesn’t have to read it all.

Paywalls:

In German, you can compare this to a reading sample. You show only half of the content.  In order for the customer to read the rest of the content, he has to pay. 

Memberships:

Paid memberships can also be a good change. These can be used so that all association members can pay their dues in a fully automated way and the association always has full control over the association costs. Another advantage of this method is that no one has to worry much about the payments, since most of it is done by software here.

Online store:

Small boutiques that cannot rely on walk-in customers alone should consider selling their clothes online. However, SMEs that intend to present many products to their customers should consider an online solution with a search function to make life easier for their employees and customers.

Order forms:

For some products and business models, a normal online store is not very suitable. These require a more product-specific solution. Printers, for example, need to know what format the business card is, how thick the paper needs to be, and whether it should be double-printed or not. To put together prices (whether subscriptions or single prices), order forms should be chosen.

Fundraising:

Collecting donations online can be difficult. To make it easy, you can accept donations directly on your own website. Here, you can give donors the option to decide how much they want to donate or pre-defined amounts or even donation subscriptions. 

Now these were some of the most popular ways of active monetization. Most businesses can greatly benefit from a semi-automated online handling of their payment process and focus more on the manufacturing of their products or their customer support due to the relief (which this construct provides).

Likewise, scaling on the Internet is much easier (keyword: Facebook ADS, online advertising).

Leave a Comment





which online marketing kinds are there and why do you need a website for this.jpg

Online marketing not without a professional website

We already touched on content marketing in the last post. For this reason, we dedicate this post to the following…

Read More
which communication channels do you want to use.jpg

Email marketing & Co. – communication channels but which ones?

If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?

Read More
Darkmode

WordPress Admin Alternative Orbitype

The WordPress admin area is great for creating a website. Many plugins are installed to the creation are unavoidable. This becomes a problem as soon as the creation of the website is finished. Too many plugins have pop-ups and makes the whole user interface (WP-ADMIN) very confusing for everyday adjustments. Orbitype provides a pleasant working…

Read More
orbitype integrations

What problems does the email module solve?

Just by having an email client in Orbitype, various common workflows in the areas of customer acquisition support as well as administration and organization in connection with the company website will be drastically simplified. Continue to use and improve email as an established communication medium so that it can be used with the same convenience…

Read More
what are basic rules for seo.jpg

Basic rules for SEO

SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we…

Read More
which media channels are suitable for seo.jpg

Which media/channels are suitable for SEO?

As already described in the last post, there are also different media for content marketing. The big three media are…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free