Skip to content

Basic rules for SEO

what are basic rules for seo.jpg

SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we can cover here, however, is a small subset of the whole topic. In this blog post, we will cover the topic of on-site SEO optimization.

This covers the way we should create texts in blog posts and static pages. Other topics, such as technical SEO and off-site SEO would go beyond the scope here.

Search Engine Optimization

In order to appear as high as possible on Google with one’s content pages and posts, there are about 200 different factors, which are constantly adapting and are only really known to Google itself. One must always keep in mind that all texts on the website have to be read and understood by an algorithm.

Since no one knows the exact functioning of the algorithm of Google and this is and will remain the trade secret of Google, we have to be satisfied with empirical values.

The empirical values, which we could collect with our customers, show us that the following things are important and must be considered.

On-Site-SEO – Optimize texts for Google

Basically, you should have enough text on your pages. This includes content pages and blog posts. Google once gave a rule of thumb of at least 300 words per post, which we can confirm. 

Furthermore, it is of great advantage to create a table of contents to make longer posts easier and more readable.

Optimize SEO – Create clear texts

As in a Word document, you should divide your text into meaningful topics and insert them with the respective titles in the appropriate HTML tags. 

(<h1></h1>, <h2></h2> to <h6> </h6>)

For ease of mobile use, it is important that your paragraphs are not all that long. A paragraph of 10 lines on a computer is a veritable wasteland of lead on a smartphone. You should avoid this if you have a lot of mobile users on your website, which is the case with almost all websites today (70% of all internet traffic comes from smartphones).

Leave a Comment





who is your target audience.jpg

Define target audience – Who is your target audience?

Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are

Read More
social media.jpg

Search engine advertising and paid social media marketing

Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …

Read More
user journey your potential customers.jpg

User journey of your potential customers

What is a user experience? User experience starts well before the first visit to your website. The user experience is…

Read More
competitive advantage through professional technical website optimization.jpg

Technical website optimisation = competitive advantage

Technical optimization of your website (competitive advantage) As soon as the server, the CMS, the design, the texts and the…

Read More
how do i measure success of my website.jpg

Measuring the success of my website

Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.

Read More
wordpress setup.jpg

WordPress Setup and Wp-Admin Alternatives

The private end user benefits from an external admin panel, as complexity is taken out of recurring workflows, thus causing fewer errors. The faster and easier editing, as well as the combination of useful third-party tools in the admin panel, allow for a more efficient management of the website. Due to the fact that third-party…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free