Skip to content

Basic rules for SEO

what are basic rules for seo.jpg

SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we can cover here, however, is a small subset of the whole topic. In this blog post, we will cover the topic of on-site SEO optimization.

This covers the way we should create texts in blog posts and static pages. Other topics, such as technical SEO and off-site SEO would go beyond the scope here.

Search Engine Optimization

In order to appear as high as possible on Google with one’s content pages and posts, there are about 200 different factors, which are constantly adapting and are only really known to Google itself. One must always keep in mind that all texts on the website have to be read and understood by an algorithm.

Since no one knows the exact functioning of the algorithm of Google and this is and will remain the trade secret of Google, we have to be satisfied with empirical values.

The empirical values, which we could collect with our customers, show us that the following things are important and must be considered.

On-Site-SEO – Optimize texts for Google

Basically, you should have enough text on your pages. This includes content pages and blog posts. Google once gave a rule of thumb of at least 300 words per post, which we can confirm. 

Furthermore, it is of great advantage to create a table of contents to make longer posts easier and more readable.

Optimize SEO – Create clear texts

As in a Word document, you should divide your text into meaningful topics and insert them with the respective titles in the appropriate HTML tags. 

(<h1></h1>, <h2></h2> to <h6> </h6>)

For ease of mobile use, it is important that your paragraphs are not all that long. A paragraph of 10 lines on a computer is a veritable wasteland of lead on a smartphone. You should avoid this if you have a lot of mobile users on your website, which is the case with almost all websites today (70% of all internet traffic comes from smartphones).

Leave a Comment





exact to funnels on facebook.jpg

More about the Facebook Funnel

Facebook Funnels are an interesting topic. It involves or touches many topics. For a functioning Facebook Funnel, in most cases…

Read More
the contents of your website must be optimized.jpg

Optimise website content

Once the design is ready, and you have considered and implemented the user journey and the user experience, you should urgently take care of your texts and images.  Here, too, there are several aspects that need to be taken into account.  Improve findability on Google by optimizing keywords and loading time On the one hand…

Read More
orbitype as an entrepreneur.png

Orbitype is a huge help to me in my everyday life as an entrepreneur

An entrepreneur is an all-rounder As an entrepreneur, you have many tasks every day. You have to be an all-rounder who is always able and willing to make decisions in all areas. As an all-rounder, you usually have your stronger and weaker areas. I…

Read More
what are content management systems.jpg

Content management systems simply explained

Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…

Read More
orbitype integrations

What problems does the email module solve?

Just by having an email client in Orbitype, various common workflows in the areas of customer acquisition support as well as administration and organization in connection with the company website will be drastically simplified. Continue to use and improve email as an established communication medium so that it can be used with the same convenience…

Read More
wordpress in the long run.png

WordPress in the long run

WordPress offers a wide range of third party plugins to help you build your website. They help you to implement the design and to place your newsletter forms in the right place. Few extensions focus on the long-term maintenance of a WordPress website. We at Orbitype have made it our mission to make life easier for you, the website owner, so you can do the same for your customers.

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free