Orbitype Blog

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Paid advertising (social media/search engines)

Paid online advertising – pull advertising and push advertising Billboard advertising, as it has existed for ages, would be called…

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Organic reach (social media/search engines)

Organic reach on the Internet can be achieved in two different ways. On the one hand via social media postings,…

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Online marketing not without a professional website

We already touched on content marketing in the last post. For this reason, we dedicate this post to the following…

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Basic rules for SEO

SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we…

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Which media/channels are suitable for SEO?

As already described in the last post, there are also different media for content marketing. The big three media are…

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Content marketing in various forms

Content marketing is the art of using content to generate reach on Google, Facebook and all other social media platforms.…

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Technical website optimisation = competitive advantage

Technical optimization of your website (competitive advantage) As soon as the server, the CMS, the design, the texts and the…

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Optimise website content

Once the design is ready, and you have considered and implemented the user journey and the user experience, you should urgently take care of your texts and images.  Here, too, there are several aspects that need to be taken into account.  Improve findability on Google by optimizing keywords and loading time On the one hand…

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Content management systems simply explained

Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…

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Responsive design to protect against mobile-first conversion

Mobile-First Index from Google In September 2020, the switch to Google’s Mobile-First Index took place. This means that websites will…