Orbitype Blog

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User Experience (UX) on your website

In the last post, I pointed out the many ways people can visit your website.  User Experience for Marketing Websites…

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User journey of your potential customers

What is a user experience? User experience starts well before the first visit to your website. The user experience is…

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Pagebuilder – Effects on SEO and Extensibility?

Page builder websites are also called website building kits (Jimdo and co.). You can register on their website and directly…

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Professional website – When is it worth it?

Choosing a professional website is worthwhile if you plan to build reach on the Internet. Another point is the greater…

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Search engine advertising and paid social media marketing

Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …

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Measuring the success of my website

Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.

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What part does your website play in your business?

Why do I need a website in my business and what is its purpose? Basically, a website is an information medium, which at the same time makes the first impression of a company. So we can say that your website is the face of your company on the Internet. Website as an information medium Next

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Email marketing & Co. – communication channels but which ones?

If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?

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Define target audience – Who is your target audience?

Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are

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WordPress in the long run

WordPress offers a wide range of third party plugins to help you build your website. They help you to implement the design and to place your newsletter forms in the right place. Few extensions focus on the long-term maintenance of a WordPress website. We at Orbitype have made it our mission to make life easier for you, the website owner, so you can do the same for your customers.