Content marketing and content upgrades in detail
Content upgrades – active monetisation
A widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic.
Monetisation with content upgrades
By the way, this works the same way in reverse. If you provide a podcast or video series for free, you can provide the transcript to your video and audio content as a paid content upgrade.
Monetisation via paywalls
Another concept that is often used (mostly by online newspapers) are so-called paywalls.
If you read an article of such an online newspaper, you will notice at the latest halfway through that it says: “Please buy this article to finish reading it”. This method uses the concept of the reading sample and charges a price for the complete article. You can also offer the reading sample and show the full content only to subscribers who have a paid subscription with you.
Should you decide on such a monetisation, where people can only see the content of the website against payment, you have to be aware that everything behind the paywall cannot be indexed by Google or other search engines. This means that your content will not be discoverable on Google (and if it is, then only very poorly), in contrast to monetisation with AdSense advertising “ads”. These are simply displayed between the content and still allow you to rank on Google.
Content upgrades | Growing demands | Less good for SEO
Another consequence of so-called paywalls is that the demands on your blog posts grow enormously. In the past, it was normal to charge money for researched content (see all newspapers). Today (in times of online advertising, Adsense and the global ease of obtaining information) it looks a bit different. The expectations of the people who come to your website must be satisfied by your content, so that they can decide for themselves whether this price is justified for this content.
Paywalls are particularly suitable for information that only you can offer. If there is another provider who offers the same information on his website and simply spikes it with ads from Google, it is practically guaranteed that your visitors will leave you and go to your competition. Since visitors to your competitor’s site don’t have to pay for it themselves, but are financed by advertisers to view their ads between the content. For the end user, the visit and the consumption of the content is thus free of charge and the website operator receives his money, but for the advertising and not directly for his work.
Email marketing & Co. – communication channels but which ones?
If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?Read More
WordPress SEO workflow process
Reproducible SEO workflows We recommend implementing a reproducible SEO workflow so you can eliminate the guesswork from Google organic traffic. At Orbitype, we have gained experience in many projects we have implemented with our web agency and wondered how we can enable our clients to provide all relevant tools in one dashboard SEO without ….Read More
Pagebuilder – Effects on SEO and Extensibility?
Page builder websites are also called website building kits (Jimdo and co.). You can register on their website and directly…Read More
WordPress in the long run
WordPress offers a wide range of third party plugins to help you build your website. They help you to implement the design and to place your newsletter forms in the right place. Few extensions focus on the long-term maintenance of a WordPress website. We at Orbitype have made it our mission to make life easier for you, the website owner, so you can do the same for your customers.Read More
User Experience (UX) on your website
In the last post, I pointed out the many ways people can visit your website. User Experience for Marketing Websites…Read More
Plans & pricing
Stay cool, we have a 48-hour money back guarantee!
Leave a Comment