Skip to content

Email marketing & Co. – communication channels but which ones?

which communication channels do you want to use.jpg

If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way.

Communication channels

Especially when you ask yourself the question: How do I communicate with my customers? There are many options: Email, Facebook Messenger, LinkedIn messages, Instagram messages, WhatsApp and x others.

Keep in mind that with each additional channel you offer, you have to check one more channel for new messages. If you are looking for a solution that is widely used and very established, you will end up with emails. Many voices say that emails are old and email marketing doesn’t work anymore. However, emails have some big advantages over all these messengers.

Advantages of emails:

Emails don’t force the other person to respond immediately.

Collected email addresses are yours. (FB Messenger contacts are owned by Facebook and can be put at risk by changes in their policies).

Email is the most used communication medium in the world and will remain so for many years to come.

Once an email address is collected, further communication is free.

All age groups are familiar with email.

As you can see, email marketing is far from dead and is still one of the most effective and easiest online marketing tools available.

Leave a Comment





user journey your potential customers.jpg

User journey of your potential customers

What is a user experience? User experience starts well before the first visit to your website. The user experience is…

Read More
user experience on your website.jpg

User Experience (UX) on your website

In the last post, I pointed out the many ways people can visit your website.  User Experience for Marketing Websites…

Read More
exact to content marketing and content upgrades.jpg

Content marketing and content upgrades in detail

Content upgrades – active monetisationA widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic. Monetisation with content upgradesBy the way, this works the same way in reverse. If you provide a podcast or video series …

Read More
who is your target audience.jpg

Define target audience – Who is your target audience?

Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are

Read More
social media.jpg

Search engine advertising and paid social media marketing

Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …

Read More
what are content management systems.jpg

Content management systems simply explained

Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free