Online marketing not without a professional website
We already touched on content marketing in the last post. For this reason, we dedicate this post to the following topics.
In general, we always distinguish between organic and paid reach when it comes to online marketing. Organic reach as it is the case with content marketing, for example, is mainly responsible for the long-term success of a website.
Paid reach – Paid advertising on the Internet.
However, if you want to see short-term success, it is on the Internet that you have to put some money in hand (do not worry this works even with very small budgets).
Note that there are several providers of paid advertising on the Internet. On pretty much every big social media platform or search engine you can place ads these days. These ads are usually very effective because they can be extremely targeted to your audience through the data collected (about the users of the corresponding platform). With conventional offline advertising formats such as flyers or posters, you show the advertising to any random person and thus have a greater scattering loss.
Online marketing – minimize costs per click
By the exact delimitation, which is extremely important with all these platforms, one can save thus large costs and purposefully with the correct persons on itself draw attention.
The cost of these ads is usually calculated based on the website quality, the relevance of the ad and the click-through rate. Finally, you will usually find the indication “cost per click” (CPC in English).
Of course, there are many other factors that need to be considered. However, these are also a large subject area in themselves, which should be treated separately.
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Content upgrades – active monetisationA widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic. Monetisation with content upgradesBy the way, this works the same way in reverse. If you provide a podcast or video series …Read More
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