Skip to content

Online marketing not without a professional website

which online marketing kinds are there and why do you need a website for this.jpg

We already touched on content marketing in the last post. For this reason, we dedicate this post to the following topics.

In general, we always distinguish between organic and paid reach when it comes to online marketing. Organic reach as it is the case with content marketing, for example, is mainly responsible for the long-term success of a website.

Paid reach – Paid advertising on the Internet.

However, if you want to see short-term success, it is on the Internet that you have to put some money in hand (do not worry this works even with very small budgets).

Note that there are several providers of paid advertising on the Internet. On pretty much every big social media platform or search engine you can place ads these days. These ads are usually very effective because they can be extremely targeted to your audience through the data collected (about the users of the corresponding platform). With conventional offline advertising formats such as flyers or posters, you show the advertising to any random person and thus have a greater scattering loss.

Online marketing – minimize costs per click

By the exact delimitation, which is extremely important with all these platforms, one can save thus large costs and purposefully with the correct persons on itself draw attention.

The cost of these ads is usually calculated based on the website quality, the relevance of the ad and the click-through rate. Finally, you will usually find the indication “cost per click” (CPC in English).

Of course, there are many other factors that need to be considered. However, these are also a large subject area in themselves, which should be treated separately.

Leave a Comment





which communication channels do you want to use.jpg

E-Mail Module for SEO outreach and WooCommerce workflows

What problems does the WordPress module solve? Simpler, reduced, unified backend UX for new and existing website which generates a…

Read More
how do i measure success of my website.jpg

Measuring the success of my website

Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.

Read More
user experience on your website.jpg

User Experience (UX) on your website

In the last post, I pointed out the many ways people can visit your website.  User Experience for Marketing Websites…

Read More
active monetization part 2 2.jpg

Active Monetisation Part 2/2

Passive and active monetization (that’s what we call it at Webentertaier) differs in whether the website visitor effectively has to…

Read More
passive monetization part 1 2.jpg

Passive Monetisation Part 1/2

To passively monetize your website, there are also options, but not as many as active monetization. Internet advertising (Google AdSense)…

Read More
who is your target audience.jpg

Define target audience – Who is your target audience?

Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free