Skip to content

Online marketing not without a professional website

which online marketing kinds are there and why do you need a website for this.jpg

We already touched on content marketing in the last post. For this reason, we dedicate this post to the following topics.

In general, we always distinguish between organic and paid reach when it comes to online marketing. Organic reach as it is the case with content marketing, for example, is mainly responsible for the long-term success of a website.

Paid reach – Paid advertising on the Internet.

However, if you want to see short-term success, it is on the Internet that you have to put some money in hand (do not worry this works even with very small budgets).

Note that there are several providers of paid advertising on the Internet. On pretty much every big social media platform or search engine you can place ads these days. These ads are usually very effective because they can be extremely targeted to your audience through the data collected (about the users of the corresponding platform). With conventional offline advertising formats such as flyers or posters, you show the advertising to any random person and thus have a greater scattering loss.

Online marketing – minimize costs per click

By the exact delimitation, which is extremely important with all these platforms, one can save thus large costs and purposefully with the correct persons on itself draw attention.

The cost of these ads is usually calculated based on the website quality, the relevance of the ad and the click-through rate. Finally, you will usually find the indication “cost per click” (CPC in English).

Of course, there are many other factors that need to be considered. However, these are also a large subject area in themselves, which should be treated separately.

Leave a Comment





user journey your potential customers.jpg

User journey of your potential customers

What is a user experience? User experience starts well before the first visit to your website. The user experience is…

Read More
exact to funnels on facebook.jpg

More about the Facebook Funnel

Facebook Funnels are an interesting topic. It involves or touches many topics. For a functioning Facebook Funnel, in most cases…

Read More
which communication channels do you want to use.jpg

Email marketing & Co. – communication channels but which ones?

If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?

Read More
passive monetization part 1 2.jpg

Passive Monetisation Part 2/2

Product recommendation Another way to monetize your website is to recommend products. The process is roughly as follows: First, your…

Read More
Darkmode

Seo & Workflow focused WordPress Admin alternative Orbitype

The WordPress admin area is great for creating a website. Many plugins are installed to the creation are unavoidable. This becomes a problem as soon as the creation of the website is finished. Too many plugins have pop-ups and makes the whole user interface (WP-ADMIN) very confusing for everyday adjustments. Orbitype provides a pleasant working…

Read More
what are content management systems.jpg

Content management systems simply explained

Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free