Skip to content

Organic reach (social media/search engines)

organic reach social media search engines.jpg

Organic reach on the Internet can be achieved in two different ways. On the one hand via social media postings, on the other hand via search engine optimization with the various search providers such as Google, Bing and Yandex.

Social Media Postings

Before you start posting wildly on social media, you should consider which social media platform is right for your target audience. Generally speaking, you can say that pretty much every target audience is on Facebook. On the other hand, you should definitely not forget about the other advertising platforms which might also be suitable for your target audience. An example of this would be LinkedIn Ads, which can work very well for business-to-business audiences. Pinterest Ads, on the other hand, can be very good for the reach of a blog or a cookbook publisher.

In general, social media can do a relatively good job for reach building in the medium to long term. However, this also involves a lot of recurring effort, namely the postings, which should be done daily or weekly.

Hashtags in social media postings

An extremely important point in social media postings are the hashtags. These can be thought of as a loose categorization of your content. In order for social media websites (like Facebook) to be searchable and display relevant content to their users, the platform needs to know in some way what category your post falls into. We accomplish this by prefixing a # to all topic-specific words that are relevant to that post. When typing, you usually get suggestions with words that are often used by other people. You should definitely use this one as well. Often used hashtags indicate that many people are interested in it and accordingly find your post there.

Organic reach through search engine optimization for blog posts

If you don’t have time in your everyday life to prepare social media posts over and over again, post them and answer their comments (which is extremely important in social media marketing), you might want to focus more on search engine optimization (also called SEO). In search engine optimization we are talking about blog posts, which should also be renewed or supplemented in a certain cycle. Here, however, the intervals are much greater. One says Blogpost must (or should) be revised only approx. each quarter, if the quality is correct (more goes naturally always).

Also with blog posts some rules should be kept.

It is important that you use at least 300 words in a blog post and always make sure that your content is relevant to your target audience. Also use keywords to make it easier for search engines to categorize your content (similar to social media hashtags). Note here that search engines don’t require a #. Search engines will recognize these words on their own if they are present.

Leave a Comment





wordpress setup.jpg

WordPress Setup and Wp-Admin Alternatives

The private end user benefits from an external admin panel, as complexity is taken out of recurring workflows, thus causing fewer errors. The faster and easier editing, as well as the combination of useful third-party tools in the admin panel, allow for a more efficient management of the website. Due to the fact that third-party…

Read More
which online marketing kinds are there and why do you need a website for this.jpg

Online marketing not without a professional website

We already touched on content marketing in the last post. For this reason, we dedicate this post to the following…

Read More
which media channels are suitable for seo.jpg

Which media/channels are suitable for SEO?

As already described in the last post, there are also different media for content marketing. The big three media are…

Read More
social media.jpg

Search engine advertising and paid social media marketing

Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …

Read More
when is it worth it to have a professional website.jpg

Professional website – When is it worth it?

Choosing a professional website is worthwhile if you plan to build reach on the Internet. Another point is the greater…

Read More
the contents of your website must be optimized.jpg

Optimise website content

Once the design is ready, and you have considered and implemented the user journey and the user experience, you should urgently take care of your texts and images.  Here, too, there are several aspects that need to be taken into account.  Improve findability on Google by optimizing keywords and loading time On the one hand…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free