Skip to content

Organic reach (social media/search engines)

organic reach social media search engines.jpg

Organic reach on the Internet can be achieved in two different ways. On the one hand via social media postings, on the other hand via search engine optimization with the various search providers such as Google, Bing and Yandex.

Social Media Postings

Before you start posting wildly on social media, you should consider which social media platform is right for your target audience. Generally speaking, you can say that pretty much every target audience is on Facebook. On the other hand, you should definitely not forget about the other advertising platforms which might also be suitable for your target audience. An example of this would be LinkedIn Ads, which can work very well for business-to-business audiences. Pinterest Ads, on the other hand, can be very good for the reach of a blog or a cookbook publisher.

In general, social media can do a relatively good job for reach building in the medium to long term. However, this also involves a lot of recurring effort, namely the postings, which should be done daily or weekly.

Hashtags in social media postings

An extremely important point in social media postings are the hashtags. These can be thought of as a loose categorization of your content. In order for social media websites (like Facebook) to be searchable and display relevant content to their users, the platform needs to know in some way what category your post falls into. We accomplish this by prefixing a # to all topic-specific words that are relevant to that post. When typing, you usually get suggestions with words that are often used by other people. You should definitely use this one as well. Often used hashtags indicate that many people are interested in it and accordingly find your post there.

Organic reach through search engine optimization for blog posts

If you don’t have time in your everyday life to prepare social media posts over and over again, post them and answer their comments (which is extremely important in social media marketing), you might want to focus more on search engine optimization (also called SEO). In search engine optimization we are talking about blog posts, which should also be renewed or supplemented in a certain cycle. Here, however, the intervals are much greater. One says Blogpost must (or should) be revised only approx. each quarter, if the quality is correct (more goes naturally always).

Also with blog posts some rules should be kept.

It is important that you use at least 300 words in a blog post and always make sure that your content is relevant to your target audience. Also use keywords to make it easier for search engines to categorize your content (similar to social media hashtags). Note here that search engines don’t require a #. Search engines will recognize these words on their own if they are present.

Leave a Comment





which communication channels do you want to use.jpg

Email marketing & Co. – communication channels but which ones?

If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?

Read More
how do i measure success of my website.jpg

Measuring the success of my website

Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.

Read More
wordpress in the long run.png

WordPress in the long run

WordPress offers a wide range of third party plugins to help you build your website. They help you to implement the design and to place your newsletter forms in the right place. Few extensions focus on the long-term maintenance of a WordPress website. We at Orbitype have made it our mission to make life easier for you, the website owner, so you can do the same for your customers.

Read More
decoupled wp admin.jpg

Wp Headless with decoupled admin panel

It is possible to combine a WP-Headless installation with an external admin panel. For more complex website constructs, this can be very helpful as you can have the advantage of a modern frontend as well as a modern admin panel without having to build your WordPress website from scratch. Step-by-step renewal of a WordPress website…

Read More
which part plays your website in your business.jpg

What part does your website play in your business?

Why do I need a website in my business and what is its purpose? Basically, a website is an information medium, which at the same time makes the first impression of a company. So we can say that your website is the face of your company on the Internet. Website as an information medium Next

Read More
what effects do the pagebuilders have on seo and extensibility.jpg

Pagebuilder – Effects on SEO and Extensibility?

Page builder websites are also called website building kits (Jimdo and co.). You can register on their website and directly…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free