Skip to content

Responsive design to protect against mobile-first conversion

responsive design to protect from mobile first conversion.jpg

Mobile-First Index from Google

In September 2020, the switch to Google’s Mobile-First Index took place. This means that websites will no longer be ranked based on their desktop (computer) view as before, but only on the smartphone version.

Many top ranked websites on Google will suffer due to this change if they do not have a good and mobile version of their website in time. 

Google has also informed that it is no longer timely to create a separate mobile version of the website, so you could just leave the existing website as it is. So, the complete website as such must work on desktop and smartphones. This applies not only to organic reach, but also to the price of your ads on Google and Facebook

The exact terminologies for this behavior of a website are “responsive design” and “liquid design”. You should definitely combine these two, but more on that later.

What is liquid design? 

Liquid design means that texts, boxes, buttons and the like also increase and decrease in size when the browser window is enlarged or reduced. However, the structure of the web page should remain the same.

You can think of it like if a web page has 3 columns next to each other on the computer, it will also have 3 columns next to each other on the smartphone. Of course, these are then extremely squeezed together. The layout of the website in this case is meant for a computer and not for smartphones. To get a handle on this problem, you need to do a little more than use variable widths.

What is responsive design?

Unlike liquid design, responsive design changes the page structure and layout on different screen sizes. 

With the previous example, with responsive web design we would now have only one column on the smartphone, so that the content has enough space and does not crowd each other. 

Likewise, it is possible to omit decorative images from the mobile version of the website so that users don’t have to look at posts or pages that take forever. Now that everything is underneath each other, you have to pay attention to the length of the content. It is important here that no texts are removed on the smartphone, because Google only pays attention to the smartphone version of your website and you want your texts to be findable for Google and also in Google’s ranking.

Leave a Comment





exact to content marketing and content upgrades.jpg

Content marketing and content upgrades in detail

Content upgrades – active monetisationA widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic. Monetisation with content upgradesBy the way, this works the same way in reverse. If you provide a podcast or video series …

Read More
what are content management systems.jpg

Content management systems simply explained

Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…

Read More
how do i measure success of my website.jpg

Measuring the success of my website

Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.

Read More
social media.jpg

Search engine advertising and paid social media marketing

Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …

Read More
what should be automated and what shouldn't be.jpg

What to automate & what not to automate?

Small businesses in particular should urgently automate parts of their day-to-day operations in order to have more capacity to serve…

Read More
15 reasons for orbitype.png

15 reasons for Orbitype the WordPress SEO tool

1. Google SEO easy to understand The Google data is visualised in an easy-to-understand way. You will find all your necessary Google SEO data linked in statistics and representations. 2. It directly helps you to improve your SEO Orbitype gives you an overview of your website. It shows you directly what you can work on…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free