What to automate & what not to automate?
Small businesses in particular should urgently automate parts of their day-to-day operations in order to have more capacity to serve their customers. Fortunately, there is no better place to do this than the Internet.
Having your own website can simplify and automate an extremely large number of processes.
To name a few examples:
- Customer support
- Customer inquiries
- Recording customer data
- Marketing Surveys
- Product presentation
- Product information
- Payment processing
- Statistics for accounting
- Answer frequently asked questions in a professional and structured way
- Provide knowledge
- Share company culture
- Tool for online advertising
As you can imagine, this list can be continued as long as you like.all self-employed people have somewhere a dull job or one they don’t like to do, but which could be easily automated.one of the best tools to implement such a thing is “Zapier”. To counter this with an open source variant for self-hosting, I would also like to mention “n8n”.
Automate customer support and co.
Remember that 10 min per day per year (*260 days) is about one week of work (43.333 H), which you could probably better spend on marketing, customer support or product development. On top of that, you usually have more than one of these jobs.
Especially as a self-employed person or small SME, you should minimize the activities that do not actively generate income and maximize and improve all activities that generate value for your customers.
Automation should be done in small steps, so that you are not only busy with automation or have too little influence on what is happening. Nevertheless, you should think about what could be automated in your own company.
The private end user benefits from an external admin panel, as complexity is taken out of recurring workflows, thus causing fewer errors. The faster and easier editing, as well as the combination of useful third-party tools in the admin panel, allow for a more efficient management of the website. Due to the fact that third-party…Read More
Once the design is ready, and you have considered and implemented the user journey and the user experience, you should urgently take care of your texts and images. Here, too, there are several aspects that need to be taken into account. Improve findability on Google by optimizing keywords and loading time On the one hand…Read More
Content upgrades – active monetisationA widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic. Monetisation with content upgradesBy the way, this works the same way in reverse. If you provide a podcast or video series …Read More
Technical optimization of your website (competitive advantage) As soon as the server, the CMS, the design, the texts and the…Read More
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