Skip to content

What to automate & what not to automate?

what should be automated and what shouldn't be.jpg

Small businesses in particular should urgently automate parts of their day-to-day operations in order to have more capacity to serve their customers. Fortunately, there is no better place to do this than the Internet.

Having your own website can simplify and automate an extremely large number of processes.

To name a few examples:

Forms

  • Customer support
  • Customer inquiries
  • Surveys
  • Recording customer data
  • Marketing Surveys

Online stores

  • Product presentation
  • Product information
  • Payment processing
  • Statistics for accounting

Websites

  • Answer frequently asked questions in a professional and structured way
  • Provide knowledge
  • Share company culture
  • Tool for online advertising

As you can imagine, this list can be continued as long as you like.all self-employed people have somewhere a dull job or one they don’t like to do, but which could be easily automated.one of the best tools to implement such a thing is “Zapier”. To counter this with an open source variant for self-hosting, I would also like to mention “n8n”.

Automate customer support and co.

Remember that 10 min per day per year (*260 days) is about one week of work (43.333 H), which you could probably better spend on marketing, customer support or product development. On top of that, you usually have more than one of these jobs. 

Especially as a self-employed person or small SME, you should minimize the activities that do not actively generate income and maximize and improve all activities that generate value for your customers. 

Automation should be done in small steps, so that you are not only busy with automation or have too little influence on what is happening. Nevertheless, you should think about what could be automated in your own company.

Leave a Comment





who is your target audience.jpg

Define target audience – Who is your target audience?

Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are

Read More
active monetization part 2 2.jpg

Active Monetisation Part 2/2

Passive and active monetization (that’s what we call it at Webentertaier) differs in whether the website visitor effectively has to…

Read More
paid advertising social media search engines.jpg

Paid advertising (social media/search engines)

Paid online advertising – pull advertising and push advertising Billboard advertising, as it has existed for ages, would be called…

Read More
social media.jpg

Search engine advertising and paid social media marketing

Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free