Skip to content

Which media/channels are suitable for SEO?

which media channels are suitable for seo.jpg

As already described in the last post, there are also different media for content marketing. The big three media are certainly text, audio and video.

Each of these media have their own advantages and disadvantages (on the various platforms on the Internet) of which one should be aware.

Search Engine Optimization for Videos and Audio Podcast

Videos, for example, are extremely well suited for social media platforms, as Facebook, for example, rewards videos with additional reach. For Google, however, videos are not readable. Of course, you can help a bit with schema data, but a video is and remains no text. Google ranks posts of any kind based on their textual content. That means you have to transcribe every video.

This is also true for audio podcast. Even though these are recorded very quickly, in order to build long-term reach through Google, they too need to be transcribed in the form of blog posts.

SEO with a blog

In this regard, it seems much easier to have a regular blog about a topic that is always relevant.

It all depends on what your other marketing strategy is. If you want to be on social media, then videos can open up a whole new set of doors for you.

It’s best to work out a workflow in which, for example, one person records the video, another person extracts the audio track from it, and a third person transcribes the whole thing. Now you have all three formats, which you can now combine with each other to achieve the greatest possible reach on the respective platforms.

Leave a Comment





how do i measure success of my website.jpg

Measuring the success of my website

Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.

Read More
what are basic rules for seo.jpg

Basic rules for SEO

SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we…

Read More
decoupled wp admin.jpg

Wp Headless with decoupled admin panel

It is possible to combine a WP-Headless installation with an external admin panel. For more complex website constructs, this can be very helpful as you can have the advantage of a modern frontend as well as a modern admin panel without having to build your WordPress website from scratch. Step-by-step renewal of a WordPress website…

Read More
passive monetization part 1 2.jpg

Passive Monetisation Part 2/2

Product recommendation Another way to monetize your website is to recommend products. The process is roughly as follows: First, your…

Read More
active monetization part 1 2.jpg

Active Monetisation Part 1/2

By “active monetization” of a website, we at Webentertainer understand that the website visitor must clearly decide to buy a…

Read More
which online marketing kinds are there and why do you need a website for this.jpg

Online marketing not without a professional website

We already touched on content marketing in the last post. For this reason, we dedicate this post to the following…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free