User Experience (UX) on your website
In the last post, I pointed out the many ways people can visit your website.
User Experience for Marketing Websites
Finding out the user’s intent falls under the User Journey topic. The concrete implementation of these findings is called User Experience.
To give a small example again, let’s imagine we have a towing company and we want customers to contact us through our website.
There are a lot of important issues around towing a car. Who pays for damages that happen during the undertaking? What is the company philosophy and who do you trust with your cherished car? These are all things that belong on a blog, but are relatively irrelevant to the customer standing on the side of a highway with a flat tire.
He wants to come to the website and find a button where he can call and get immediate help. It’s important to recognize and respond to the needs in different situations. You have an average of 3 seconds to convince your visitors. Otherwise they will look for an alternative.
You see, it all depends on the little things. Websites are more complex than you can see at first sight. A good user experience can bring you many new customers, while a bad user experience can kill your business.
User experience is just as important online as it is in the real world. You could compare it to service in a restaurant or at the front desk of a hotel.
If you are treated well and your problems are solved in a straightforward way, you will be happy to come back and become a loyal customer.
User experience and user journey of a website
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